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Read about our latest projects, as well as tips and musings about web design, marketing, and e-commerce.

How to Choose a Web Host

A self-hosted site is one of the cheapest and easiest ways to build a stronger brand image. If you want a professional web presence, you must have your own domain and web host. For just a few dollars per month, you give your site credibility and recognition.

What should you look for in your web host?

  1. Close to 100% uptime
    You don’t want your site to be down when potential customers want to view it.
  2. PHP 5
    You want new PHP scripts to work flawlessly.
  3. Enough storage space
    Try to determine what you plan on putting on the server. If you want to use your space for backing up important documents, make sure there is enough space, and make sure you can password-protect a directory.
  4. Enough bandwidth
    Try to find as much bandwidth as possible so you can upload enough to your site at a time. Downloading, which includes each page view, also counts as bandwidth.

So far, the best option I’ve seen for web hosts is 1&1. Right now you can sign up for just $6.99 a month, and get the whole first year free! This includes 150GB of storage and unlimited bandwidth. I recommend the 1&1 Home plan, but you may determine one of the other plans better suits your needs. They also offer vouchers to save you money on Google Adwords, Citysearch, Spreadshirt, and other external services. It’s really an unbeatable deal.

The worst paid host I’ve worked with is GoDaddy. They advertise frequently, but their services are terrible. Their support is of no help, and then they try to sell you support. They also lose websites from time to time. The interface is restrictive and it is difficult if not impossible to set up a decently functioning WordPress blog due to all of the restrictions they put on your site.

Please do not even consider one of the free hosts. They often put ads all over the site to generate revenue, and offer extremely limited services (no email, no FTP, no PHP, no domain).

Ovaltine Cleans Its Can

How to Add Subtitles to WordPress

In just 3 easy steps you can have attractive subtitles on your WordPress site.
  1. Go to the edit screen for the post or page where you want subtitles.
  2. Under the Custom Fields heading, enter a new custom field name. Type subtitle in the Name field. Type the subtitle text in the Value field. Add the custom field.
  3. Add the below code in your post or page template after the title code (or wherever you want it to appear) and save.
< ?php
{ $subtitle = get_post_meta
($post->ID, 'subtitle', $single = true);
if($subtitle !== '') echo $subtitle;} ?>

Voila!

Spicier New Slim Jim Logo

Ingredients of a Bad Website

Surely while surfing the internet you come across websites that make you sick. Here we present the first installment of “Ingredients of a Bad Website.”

woodside1

  1. Excessive ads- This nonprofit can’t get hosting without the unprofessional ads? I would even volunteer to host them for free.
  2. Missing images- What is supposed to be in this box? A logo?
  3. Boring and repetitive text- Two blocks of text without any images scare away visitors. I actually read the text and saw that each paragraph essentially said the same thing

Honorable mention: The site is translated into Spanish underneath the English part. Would anyone know to look down there? Probably  not.

Give your organization a professional face on the web. Hire an expert who has experience with user interface design, and knows how to draw visitors to a site.

Have you seen any bad websites lately?

10 WordPress Plugins to Grow Great Sites

We run quite a few WordPress blogs, and these fantastic plugins manage to pop up on nearly all of them
  1. Akismet- It is hard to grow a site when you keep getting comment spam. Hardly anything gets through, and it is very simple to use.
  2. All in One SEO Pack- This optimizes like you wouldn’t believe. You can fix your titles, keywords, descriptions, block spiders, and more. I’ve been able to get great results with small sites.
  3. FeedBurner FeedSmith- You can manage your feed subscribers much more easily and utilize the great functions of FeedBurner.
  4. Google XML Sitemaps- A great boost to SEO. Google uses sitemaps to help them determine what information should be indexed. This plugin helps.
  5. Lighter Menus- Let’s face it, drop down menus are much faster to navigate, and you don’t need to waste time or space when working on your site. (This is not needed for WordPress 2.7 and above)
  6. Plugin Central- Easily install and update plugins from your dashboard. Since you don’t need to use ftp anymore, you can quickly manage plugins anywhere. I think it is still easier than WordPress 2.7’s autoupdate for plugins.
  7. Subscribe To Comments- Let people receive notification that someone responded to their comment. It may be useful to them, and may also bring them back to the site. Always encourage discussion.
  8. WassUp- Real time stats (OS, browser, host, referrer, location, top content, top searches) help you determine which content and marketing efforts are working, and give you immediate satisfaction when you have site visitors. Plus, there are great sort options.
  9. WordPress Thread Comment- The site may be hard to understand, but setup is simple, and you get an attractive, useful implementation of threaded comments upon activation. WordPress 2.7 added threaded comments, but this is easier and better, in my opinion.
  10. WP-DBManager- You never know if something will go wrong with your database. Back it up and optimize it at least once a month.

Notable omissions:

  • WP Super Cache- When your site becomes a hit, you will probably want to cache your pages so your server is not overrun. For sites with less traffic, a cache plugin can be annoying since you can not see updates to your site immediately.
  • Post-Plugin Library- Great for a power user, it lets you use the connected Similar Posts, Recent Comments, and Random Comments. I was able to combine with the custom field to display an image with each similar post. However, it breaks many other plugins and can cause errors in WordPress. Update: These plugins are not buggy anymore, and are very powerful.

What other plugins do you use?

Research Twice as Fast

  1. If you want to find something on a website that does not have a search tool, use Google. Type site:www.thesite.com search terms and be amazed at the results.
  2. Viewing the source code of a page can often give you many answers. Example: If you hate e-mail forms (even though they help prevent spam), right clicking and viewing the source of the page will often help you find the e-mail address so you can contact them directly with your e-mail software of choice.
  3. Firefox has a great search tool that finds your term as you type it. It is much quicker than Internet Explorer’s search tool. Bonus: Firefox 3 uses much less memory, browses faster, and helps you bookmark items for easy retrieval later.
  4. Sit up straight to improve brain flow to your brain and be more alert (or lean back at 45 degrees for optimal spinal health)
  5. Wear ear plugs or headphones to block out distractions, and focus.

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Recent Comments

  • Mathias Vagni- I think what is making it not work for you is the space between the first "<" and "?php". Delete the space.
  • Joel- Oh, duh! My bad. There they are. Can the subtitles appear just below the title on the main page, before the jump? It looks out of place when it's below the date, appearing more like a blurb than a subtitle.
  • Joel- Great tip. I just wish you attached screenshots to the article. It's difficult to imagine how these subtitles look like when coupled with Wordpress blog titles if you've been seeing just titles since the blogging platform was launched.
  • Gloria Charm- Yea, these are all great opinion! I am so with you on this one... Let me see if it works on my blog.
  • Traffic plugin guy- Relating to WordPress and WordPress plugins. We have a a really interesting viral traffic plugin that will for sure help your website increase the visits. It enhances the Facebook Like or Share buttons but in a way that you have never seen. Our plugin gently pushes a message to the visitors of the site
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Clever Carrot specializes in web design, search engine optimization, computer consulting, and marketing solutions for small businesses in the New York City area.